eMarketer expects females to make up 54.9% of the US Facebook audience this year and to maintain their lead through 2019. Meanwhile, Digiday reported in late April that men spent 44% more time than females on YouTube monthly and accounted for the majority of viewers in 90% of the 51 categories of content measured by OpenSlate.
When it came time to share, SheSpeaks found that females were once again most likely to turn to Facebook. More than seven in 10 said they shared digital video this way. No. 2 email trailed by 30 points, while turning to someone with a physical screen was third.
To get females to share, videos need to give them a good laugh or make them smile, as 83% shared videos they thought were funny or cute. If they do that, chances are they’ll end up posting them on their newsfeeds. Read the rest at eMarketer.