This year, 204.2 million people in the US will watch digital video content via any device at least monthly, representing 78.6% of internet users and 63.5% of the population, eMarketer estimates. Where are the females in that group finding their entertainment? Facebook is the spot, based on recent research.
In March 2015 polling by SheSpeaks, more than eight in 10 US adult female internet users said they discovered digital videos via Facebook. Second-place websites trailed by nearly 30 percentage points, and no other source broke 50%.
It’s important to note, though, that Facebook still trailed YouTube—which nearly 100% of SheSpeaks respondents used. However, despite the popularity of the “video powerhouse,” less than half subscribed to a branded channel on the site, leading Aliza Freud, CEO and founder of SheSpeaks, to note: “They are not always finding content that is relevant to them.” Read the rest at eMarketer.