Skip to content

Top-Converting B2B Lead Acquisition Channels, August 2015 [CHART]

Top-Converting B2B Lead Acquisition Channels, August 2015 [CHART]

Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too, according to a Marketo analysis of lead-to-opportunity conversion rates across its customer base. The analysis shows that referrals have by far the highest conversion rate, almost 4 times higher than the 10 channels examined. Inbound marketing also demonstrates an above-average conversion rate, while sales prospecting fares well below the average. Source: Marketo

Read the rest at MarketingCharts.