Email marketing is “not only still alive, it’s kicking,” declares BlueHornet in its latest annual “Consumer Views of Email Marketing” study. The report, based on a survey of 1,815 consumers aged 18-64, finds that significant share of respondents are actively checking their email accounts throughout the day and that many continue to ascribe strong purchase influence to the emails they receive.
Interestingly, fewer than 3 in 10 (29%) respondents use a separate email address for marketing and advertising emails, although that figure is higher (44%) among 18-34-year-olds, indicating that the inbox battleground is more competitive among this bracket. (Getting the subject line right is one way to help.) Read the rest at MarketingCharts.