![Agency & Clients’ Attitudes Toward Briefing & Approval Process, February 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/08/189062-150x150.gif)
76% of agency professionals felt their role in the clients’ business strategy was important, while 65% of client-side marketers thought the same.
Archives for August 3, 2015
How Agencies & Clients View Their Relationship, February 2015 [CHART]
![How Agencies & Clients View Their Relationship, February 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/08/189060-150x150.gif)
The majority of agency professionals and client-side marketers agree: the relationship between the two groups is important for business, viewed as strong and rooted in trust.