Three-quarters of American Millennials feel that they are financially responsible and generally do not spend beyond their means.
Archives for August 2015
Smartphones have grown to represent almost 1 in 5 visits to US eCommerce retailers.
Higher response and engagement rates are the No. 1 reason to use personalized content.
Those tied to a monthly cable or satellite package were interested in mixing it up—and taking more control over the content they were paying for.
67% of US adult internet users said they paid for the majority of TV content they viewed, vs. 15% who mainly watched free TV.
In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.
There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.
In addition to their loyalty, social TV fans who Tweeted about three or more episodes also exhibited other traits that could be valuable for TV networks and advertisers.
A Nielsen study revealed which programs had the most socially loyal fans during the past 2015 TV season.
A Nielsen survey demonstrates how social TV fans join Twitter conversations about their favorite programs during the course of a season.