Some items in the wearables category have followed a nontraditional trajectory of adoption, with populations other than young males latching on. But for smart watches, the earliest adopters look even more young and male than usual, based on research from Resonate conducted last year, before the Apple Watch had come to market.
Among the smart watch owners Resonate polled in October, nearly two-thirds were men (63%), and a solid majority were under age 35, including 26% ages 18 to 24. Just 12% of people with smart watches were ages 45 and older.
Respondents were also far more likely to be white than any other race or ethnicity, and tended to have substantial household incomes. More than one in three had a household income of $100,000 or more each year, with another 20% making between $75,000 and $100,000. Only around one in five made $50,000 or less annually. Read the rest at eMarketer.