Two-thirds of US consumers (aged 15 and older) agree that brands must be environmentally responsible.
Archives for June 2015
it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute.
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.
This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
This infographic by Quicksprout illustrates ways you can improve your content’s organic reach in Facebook.
74% were not familiar with the campaign supporting AdChoices brand awareness.
Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.
Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.
According to polling by Millward Brown for Kentico Software, big data was the No. 3 highest priority for US digital marketers this year.