Marketers have embraced real-time marketing (RTM) to reach a multitude of goals, and their efforts aren’t just limited to social media. Recent research finds that real-time marketers are funneling more money toward such tactics, and they’re reaping the benefits.
March 2015 research by Wayin, which looked at 200 US marketers who currently practiced RTM, found that marketers used it for a wide variety of reasons. When asked why they practiced RTM, 56% cited forming customer relationships, and a close 55% did so for event promotion. Adding to existing content, increasing social media engagement and reach, complementing eCommerce strategy and identifying new customers and audience segments were each cited by about half of respondents. Read the rest at eMarketer.