As social media expands its reputation as a news hub, newsrooms are following suit. When Cision asked journalists in North America about what they thought the most important digital trends in media were, the integration of social platforms in newsroom operations ranked second, cited by 18% and trailing only ever-popular mobile.
Even more, individual reporters are making themselves known on social. Among journalists polled by Cision, three-quarters used Facebook for marketing and promotion, and nearly eight in 10 used Twitter for the same reason. The personal side of social was also important for reporters, as around two-thirds used Twitter or Facebook to build relationships. Business-related efforts such as lead gen and story pitches weren’t as common. Read the rest at eMarketer.