Looking at health-related content specifically, January 2015 research by MedData Group found that specialty-specific or clinical content was the leading type viewed via mobile by US physicians. Pharma information was also popular among a plurality of respondents, while one-third consumed continuing medical education articles. Overall, just over one-fifth of doctors didn’t read any professional content on their mobile devices.
Doctors are focused on making sure their entire practice is mobile, too. In MedData polling in September 2014, 37% of US physicians said ensuring a mobile-friendly experience for their clinicians was top of mind when it came to info technologies used at practices—the second-highest response. Read the rest at eMarketer.