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You are here: Home / Analytics / How Email Marketers Manage Customer Data, December 2014 [CHART]

How Email Marketers Manage Customer Data, December 2014 [CHART]

How Email Marketers Manage Customer Data, December 2014 [CHART]
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How Email Marketers Manage Customer Data, December 2014 [CHART]

One look at how marketers managed—or didn’t manage—customer data, and low usage of sophisticated metrics made all the more sense. Fewer than four in 10 respondents had a centralized data repository for their client data. Even worse, just 28% centralized customer data from across channels to create a single record for the customer, despite their desire for a 360-degree view of customer-brand interaction.

Predictive analytics—one of the most important parts of marketing automation, which drives better targeting and personalization—was among the least-used methods, while keeping data “clean” ranked lowest. Read the rest at eMarketer.

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May 19, 2015 By David Erickson
Filed Under: Analytics, Consumer Behavior, Email Marketing, Online Behavior Tagged With: Chart, Customer Acquisition, Data Hyg, Lifetime Customer Value, Predictive Analytics, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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