Most & Least Trusted American Companies, March 2015 [TABLE]

Most & Least Trusted American Companies, March 2015 [TABLE]

Of 293 organizations measured across 20 industries, just 6% earned “excellent” (above 70%) trust ratings, according to the latest annual Temkin Trust Ratings, although another 28% earned “good” (60-70%) ratings. H-E-B and credit unions led the pack, with USAA capturing 3 of the next top 4 positions for its bankings, insurance and credit card businesses. Meanwhile, 9% of the companies measured had “very poor” (below 40%) ratings and another 22% were rated as “poor” (40-50%). Comcast languished at the bottom for its TV and internet service businesses, with other TV and internet services also among the worst. Many of the top- and bottom-ranking companies also appeared in similar positions in Temkin Group’s recent Customer Experience ratings. Source: Temkin Group

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