Announcements of 2016 presidential bids have been filtering in for several months, and Facebook may be just the place for candidates to connect with millennials, based on recent research by GfK for Harvard University Institute of Politics.
When the study asked US millennial internet users about their digital political activities, respondents were most likely to have signed an online petition. However, the next four most popular responses all related to Facebook actions, as those with an account reported “liking” a political issue (30%) or candidate (24%) on Facebook, as well as using the social network to advocate for a political position. Twitter topped none of these activities. Respondents generally took a passive approach when participating in politics online, as they weren’t nearly as likely to contribute to online discussions outside of Facebook or take action by writing an email or letter supporting a political position or opinion. Read the rest at eMarketer.