Smartphone penetration reached 78% of American mobile subscribers aged 13 and older in February, reports Nielsen in a recent study, a figure slightly higher than comScore’s recent tally of 76.6%, although that covered the 3-month period ending in February, rather than just February. The 5 markets with the highest rates of smartphone penetration in February, per Nielsen, were: Dallas (88%); Houston (85%); Baltimore; Charlotte; and Denver (each at 84%).
Smartphone penetration climbed by 8% points year-over-year, led by Seattle (+15% points), Baltimore (+14% points) and Charlotte (+12% points). Consistent with previous research from Pew, the Nielsen data indicates that smartphone penetration is higher among Hispanics (82%) and African-Americans (83%). Read the rest at MarketingCharts.