Among US physicians polled, 84% reported using smartphones for professional purposes.
Archives for May 2015
eMarketer expects mobile to overtake desktop for US search ad dollars this year, rising from $8.72 billion to $12.85 billion.
BIA/Kelsey reported that there would be 81.8 billion US local search queries conducted via mobile in 2015, up 23.0% over 2014.
86% of B2B marketers viewed analytics as being very important to marketing success.
This infographic illustrates the costs of neglecting social customer service.
Mary Meeker’s annual State of the Internet report was released today and, as usual, it is jam-packed with fascinating and useful stats on how we use online communications.
Weekly podcast listeners—estimated at approximately 27 million people—listened to an average of six podcasts per week.
Fully 55% of US consumers ages 12 and older who had ever listened to a podcast said they used a smartphone, tablet or portable audio player most frequently to do so.
Some 91% of US adult smartphone owners have heard of a mobile payment service such as PayPal, Google Wallet and Apple Pay.
Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being.