Facebook Brand Post Interaction Rates, 2014 vs 2015 [CHART]

Facebook Brand Post Interaction Rates, 2014 vs 2015 [CHART]

Algorithm changes enacted by Facebook in Q1 led to interaction rate declines across most post types, details Adobe, which notes that algorithm changes in Q3 2014 have boosted link posts’ interaction rates. Although recent data from Socialbakers suggests that videos now have the widest reach, Adobe’s data indicates that image posts continue to be the Facebook post type generating the highest interaction rates. In fact, link posts’ interaction rates (1.8%) – which have grown for two consecutive quarters – now rival video posts’ rates (2%). Source: Adobe [PDF]

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