Change In Ad Spending By Medium, 2013 vs 2014 [CHART]

Change In Ad Spending By Medium, 2013 vs 2014 [CHART]

After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion, according to the latest figures from Kantar Media. That registers as the 5th consecutive year of gains (which are not adjusted for inflation), though the figure represented a fairly slow rate for a year which featured the World Cup as well as political and Olympic (P&O) spending. Read the rest at MarketingCharts.

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