I just noticed this on one of my Twitter accounts: The Twitter Trends section has been greatly expanded to include more context about a given trend, including the recency of the trend as well as the number of Tweets about that trend.
Twitter Trends Section With Only Trending Terms
Here’s what the trending section has looked like up until the expansion:
Expanded Twitter Trends Section
Here’s what the Twitter Trends section looks like with the expanded context and metrics:
Much more useful for marketers to judge whether or not take advantage of trending topics in Twitter. You can activate the richer trending section by clicking on “Change” in that section and choosing “Get Tailored Trends.”