Customer experience has been tabbed marketers’ most exciting opportunity this year, and a new study from Econsultancy produced in association with Ensighten indeed finds 41% of company marketers to consider customer experience optimization critical, with the vast majority believing this will result in higher engagement and conversion rates. So how are they optimizing the customer experience?
According to the study, based on a survey of 613 marketers (55% of whom are in-house marketers and 70% of whom are based in Europe), almost half of company marketers are thoroughly ensuring complete visitor privacy (47%) and monitoring website performance (47%), with many more at least partially doing so. Of note, the survey separately finds 41% of company respondents agreeing that privacy concerns prevent them from personalizing customer experiences as much as they’d like to, with 29% disagreeing. Read the rest at MarketingCharts.