40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.
Archives for March 2015
More than three-quarters of business buyers are concerned with wasting company money, and this counts as easily their single biggest risk.
Spending on social media continues to look up even as CMOs still struggle to prove its impact.
Last year, SMS traffic fell 2.0% globally year over year, hitting 7.475 trillion. North America saw the biggest drop, falling 5.4% last year.
Text messaging is losing its share of the action thanks to the rise of over-the-top (OTT) mobile messaging services such as WeChat.
B2B marketers trail their B2C counterparts in total marketing budget.
Nearly half of business-to-business (B2B) marketers worldwide expect their marketing budgets to increase this year, while just 17% say they’ll decrease.