Archive for March 2015
Top Online Marketing Priorities For 2015 [CHART]
The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.
Read MoreDepartment Responsible For Customer Experience Now & In The Future [TABLE]
27% of marketing execs worldwide said customer experience and engagement was a leading area where their companies needed to develop skills.
Read MoreMarketers' Plans For Improving The Customer Experience, January 2015 [CHART]
Client-side marketers worldwide ranked the customer experience as the single most exciting opportunity in 2015, at 22%.
Read MoreImportance Of Transparency In Mobile Data Use Policies, 2013 vs 2014 [CHART]
It’s become more important than ever for apps to clearly state how they will use consumers’ data.
Read MoreHow Adoption Of HBO Go-Like Services Affects Cable Choices, November 2014 [CHART]
Viewers showed high interest in subscribing to premium channels online without having a pay TV subscription.
Read MoreMobile Buyers As A Percent Of Mobile Shopper, 2013-2019 [TABLE]
eMarketer estimates that more than 150 million people used a mobile device to research, browse or compare products last year.
Read MoreWhy Small Business Owners Won't Adopt Mobile Payments, December 2014 [CHART]
SBOs not interested in mobile payments were most likely to say it just didn’t make sense for their businesses.
Read MoreHow Small Business Owners Believe Mobile Payments Will Affect Them, December 2014 [CHART]
Nearly 70% of small business owners believed mobile payments could offer customers a simpler payment experience.
Read MoreConsumers' Top Luxury Brands, February 2015 [TABLE]
Not all generations hold the same ideas of luxury – and differences of opinion also abound in their top luxury brands.
Read MoreShare Of Video Ad Views By Device, 2013 vs 2014 [CHART]
Tablets are popular devices for video viewing but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization.
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