Just 10% of marketers and 8% of agencies had tied together customer data across channels, tools and databases.
Archives for March 2015
Less than one-fifth of respondents (18%) in both groups said they or their clients used a single customer profile for all marketing efforts, vs. 45% of marketers and 33% of agencies who didn’t.
83% of B2B marketers said mobile apps were important to content marketing.
B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.
Instagram’s monthly user base in the US grew by almost 60% last year, a faster-than-expected rate of growth that propelled it to more than 64 million users.
The top broadband providers – representing roughly 94% of the market – added about 3 million subscribers in 2014, bringing their total to 87.3 million.
Roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons.
CMO Aspirations: 56% of CMOs from around the world want to influence product and market strategy.
Just 24% of marketing professionals worldwide reported using marketing automation extensively.
Just under 13% of respondents said they had successfully automated 75% or more of their sales and marketing processes.