Clickthrough rates (CTRs) for US Facebook ads showed impressive growth throughout 2014. According to data released in January 2015 by Kinetic Social, US Facebook ads had an average CTR of 1.26% in Q4 2014—up 50% over 0.84% in the third quarter. This rate was more than triple that in Q1 2014 (0.41%) and nearly quadruple Q2’s 0.32%.
Among industry impressions tracked on the social marketing platform, travel emerged as the leader in average CTR, which rose a whopping 557.5% year over year to reach 2.63%—the top rate. With massive growth of 803.6%, consumer packaged goods came in second, at 2.53%, followed by retail (1.27%), financial services and insurance (1.14%) and education (0.62%). Read the rest at eMarketer.