US retail paid search clicks for Product Listing Ads and Bing Product Ads combined rose 50.8% year over year in Q4 2014, vs. 6.4% for text ads.
Archives for March 16, 2015
Retail advertisers took spending on Product Listing Ads (PLAs) to another level at the end of 2014.
Two-thirds of Association of National Advertisers respondents agreed that native advertising needed clear disclosure, while just 13% disagreed.
BI Intelligence forecast that US native ad spending would rise by 35.4% in 2015, to $10.7 billion.
TV viewers claim to spend a slight majority (53%) of their viewing time with time-shifted rather than live (47%) content.