Mobile banking ranked as the third most-used bank feature among respondents, at 45%. While promising, it still had a long way to go before catching No. 1 online banking (91%) and second-place online bill pay (63%).
Banks looking to drive usage of their mobile apps—or those working on developing one—should take note of the most popular activities among users polled by Market Force Information in September 2014. US internet users who had downloaded their national retail bank’s mobile app ranked simpler banking activities highest, including checking account balances (84%) and statement or payment history (62%). Transferring and depositing money were also leading activities, both cited by a plurality of respondents.
Consumers planned to shift more banking activity to mobile in the coming years, according to September 2014 research by Carlisle & Gallagher Consulting Group. While the laptop would remain the most-used banking device for US internet users between 2014 and 2016, the percentage who intended to use it fell slightly. Meanwhile, the percentages of respondents who intended to use smartphones and tablets rose 10 percentage points or more between 2014 and 2016, and even phablets were expected to see gains. Read the rest at eMarketer.