For the first time in 2016, eMarketer expects the majority (51.2%) of adult mobile phone users in the US to use mobile banking.
Archives for March 11, 2015
US advertisers will spend $19.02 billion on magazine ads in 2015, up just 0.9% from 2014.
The US magazine audience grew 9.3% between December 2013 and December 2014, from 1.43 billion to 1.59 billion.
As viewability rates experienced a strong increase in Q4 2014, US video ad completion rates while in-view did, too, rising 6 percentage points from Q3 2014 to 26.0%.