Archive for March 10, 2015
In-View Online Display & Video Ads, Q4 2014 [CHART]
The percentage of US online video ads that were in-view that quarter reached 39.0%, a 9-percentage-point quarter-over-quarter increase.
Read MoreFactors That Would Motivate People To Visit Pharma-Sponsored Websites, January 2015 [TABLE]
Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.
Read MoreTrust In Pharma-Sponsored Websites By Demographic, January 2015 [TABLE]
While seniors may see their prescriptions pile up over the years, they don’t turn to—or trust—pharmaceutical companies very much.
Read MoreBiggest Online Technology Challenges, January 2015 [CHART]
According to executives worldwide, security concerns were the biggest digital technology challenges, cited by 51%.
Read More