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Home » Analytics » Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

One can’t stress it enough: Marketing technology is now a must-have for marketers looking to stay competitive. Results from January 2015 polling by Econsultancy in association with Oracle Marketing Cloud provide further evidence that investment in the space will continue to rise this year. Among client-side marketers worldwide, nearly eight in 10 said they would increase digital marketing technology spending in 2015, vs. 70% in 2014. One-fifth said this would stay the same, while just 1% intended to spend less.

A/B and multivariate testing tools should see the biggest investment, with half of respondents intending to up spending there. CRM technology was close behind, cited by 48% of respondents, and about four in 10 marketers intended to put more money toward marketing analytics as well as conversion and optimization tools.

Despite having plenty of room for growth, marketing automation was of far less concern, as were ecommerce platforms. In addition, just one-fifth of respondents intended to up spending on attribution, another problem area. Read the rest at eMarketer.

Planned Increased Spending On Marketing Technologies In 2015 [TABLE]
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March 9, 2015 By David Erickson
Filed Under: Analytics, Content Marketing, eCommerce, Email Marketing, Marketing Budgets, Multichannel Marketing, Reputation Management, Retargeting, Search Engine Advertising, Search Engine Marketing, Social Media Marketing, Video Advertising, Video Marketing Tagged With: A/B Testing, Affiliate Marketing, Content Management, Conversion Optimization, CRM, Customer Relationship Management, Data Management, Lead Generation, Marketing Attribution, Marketing Automation, Multivariate Testing, Personalization, Social Listening, Statistics, Table

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