Archive for March 9, 2015
Planned Increased Spending On Marketing Technologies In 2015 [TABLE]
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
Read MoreImportance Of Buying Programmatic TV Ads & Video Ads, February 2015 [CHART]
67.1% purchased video programmatically, vs. 23.5% who said the same about TV.
Read MoreState Of Programmatic Ad Spending Now & In 12 Months, February 2015 [TABLE]
Only 15% of US senior ad buyers reported using programmatic for TV ads.
Read MoreMarketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.
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