Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
Archives for March 9, 2015
67.1% purchased video programmatically, vs. 23.5% who said the same about TV.
Only 15% of US senior ad buyers reported using programmatic for TV ads.
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.