The IoT has a place in many marketing strategies, too, based on December 2014 research by PricewaterhouseCoopers. Among CEOs worldwide, 65% cited the IoT as a digital technology that was strategically important.
Marketers’ focus on the IoT will only get more intense. Looking further out, November 2014 research by the Economist Intelligence Unit found that CMOs and senior marketing executives worldwide believed the IoT would have the biggest effect on marketers by 2020, beating hot-right-now real-time mobile personalization by 1 percentage point. Wearables and virtual/augmented reality were less popular, but given their part in the IoT, their effects will likely be tied into the space as a whole. Read the rest at eMarketer.