Among CEOs worldwide, 65% cited the IoT as a digital technology that was strategically important.
Archives for March 5, 2015
The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.
27% of marketing execs worldwide said customer experience and engagement was a leading area where their companies needed to develop skills.
Client-side marketers worldwide ranked the customer experience as the single most exciting opportunity in 2015, at 22%.
It’s become more important than ever for apps to clearly state how they will use consumers’ data.