Archive for March 5, 2015
Trends CMOs Think Will Have The Greatest Effect On Marketing By 2020 [CHART]
Among CEOs worldwide, 65% cited the IoT as a digital technology that was strategically important.
Read MoreTop Online Marketing Priorities For 2015 [CHART]
The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.
Read MoreDepartment Responsible For Customer Experience Now & In The Future [TABLE]
27% of marketing execs worldwide said customer experience and engagement was a leading area where their companies needed to develop skills.
Read MoreMarketers' Plans For Improving The Customer Experience, January 2015 [CHART]
Client-side marketers worldwide ranked the customer experience as the single most exciting opportunity in 2015, at 22%.
Read MoreImportance Of Transparency In Mobile Data Use Policies, 2013 vs 2014 [CHART]
It’s become more important than ever for apps to clearly state how they will use consumers’ data.
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