Tablets are popular devices for video viewing and have been for some time, but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization, reveals FreeWheel in its Q4 2014 Video Monetization Report. During the quarter, OTT devices accounted for 8% of ad views for professional, rights-managed video content, up from just 2% during the year-earlier period and moving ahead of tablets (7% share) in the process.
Not too surprisingly, viewing on OTT devices tends to mirror TV viewing habits, with 91% of video ad views on the devices coming during long-form and live content. That speaks to the ongoing relevance of the TV as a form factor. Read the rest at MarketingCharts.