Archive for March 3, 2015
Consumers' Top Luxury Brands, February 2015 [TABLE]
Not all generations hold the same ideas of luxury – and differences of opinion also abound in their top luxury brands.
Read MoreShare Of Video Ad Views By Device, 2013 vs 2014 [CHART]
Tablets are popular devices for video viewing but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization.
Read MoreMobile Users' In-Store Activities, February 2015 [CHART]
40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.
Read MoreB2B Buyers Top Purchase Decision Risks, February 2015 [CHART]
More than three-quarters of business buyers are concerned with wasting company money, and this counts as easily their single biggest risk.
Read MoreSocial Media Marketing Impact & Spend, February 2015 [CHART]
Spending on social media continues to look up even as CMOs still struggle to prove its impact.
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