Last year, SMS traffic fell 2.0% globally year over year, hitting 7.475 trillion. North America saw the biggest drop, falling 5.4% last year. The Middle East and Africa and Asia-Pacific—where many mobile messaging apps started—saw traffic fall at respective rates of 2.0% and 0.9% in 2014, while Europe’s decline in volume was in the middle (1.2%). Latin America stood out as the only region still experiencing growth in traffic.
In September 2014 estimates, 451 Research forecast that text messaging revenues in the US would fall over $2 billion between 2014 and 2018, from $20.96 billion to $18.65 billion. This year, the firm predicted that revenues from SMS messages would total $20.49 billion. Read the rest at eMarketer.