Archive for March 2, 2015
US Text Messaging Revenues, 2014-2018 [CHART]
Last year, SMS traffic fell 2.0% globally year over year, hitting 7.475 trillion. North America saw the biggest drop, falling 5.4% last year.
Read MoreGlobal Text Message Traffic By Region, 2004-2014 [TABLE]
Text messaging is losing its share of the action thanks to the rise of over-the-top (OTT) mobile messaging services such as WeChat.
Read MoreMarketing Spend As Percentage Of Revenues, 2012-2015 [TABLE]
B2B marketers trail their B2C counterparts in total marketing budget.
Read More2015 B2B Marketing Budget Allocations [CHART]
Nearly half of business-to-business (B2B) marketers worldwide expect their marketing budgets to increase this year, while just 17% say they’ll decrease.
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