Lego tops the list of the world’s most powerful brands.
Archives for February 2015
80.1 million US consumers will pay for mobile apps at least once this year, representing only 33.3% of all mobile users.
US local ad spending via mobile is expected to soar more than 54% in 2015, from $4.27 billion to $6.58 billion.
US B2B marketers turned to LinkedIn for marketing news far more frequently than other social media sites.
Fully 94% of business-to-business (B2B) marketers in North America said they used LinkedIn to distribute content.
An overwhelming percentage of B2B marketers saw benefits from marketing automation in the area of improved lead management and lead nurturing.
Marketing automation software revenues worldwide would grow to $5.50 billion in 2019, up from $3.65 billion in 2014.
This infographic from Coastal Creative Reprographics nicely illustrates 2015 design trends.
Nearly half of execs whose companies had made more data available agreed that collaboration across business units and departments had increased.
About two-thirds of executives agreed that some departments in their organizations had much better access to data than others.