B2B Buyers’ Top Frustrations With Vendors, February 2015 [CHART]

B2B Buyers’ Top Frustrations With Vendors, February 2015 [CHART]

Business buyers report receiving an average of 64 approaches from salespeople every week, according to a recent SAP survey, so it may not be too surprising that the most commonly cited frustration they have with vendors is aggressive salespeople (48%). Closely behind, though, 46% cite frustrations with salespeople who lack relevant knowledge and subject matter expertise about their needs. As such, the report separately finds that salespeople are most likely to earn a buyer’s trust by demonstrating high levels of knowledge about their products and services (74%) and the buyer’s organization (52%). That’s important, as respondents rated trust the single most important factor when buying from vendors, beating out experience and cost. Source: SAP

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