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Share Of Marketing Budgets Spent On Analytics, February 2015 [CHART]

Share Of Marketing Budgets Spent On Analytics, February 2015 [CHART]

US CMOs remain bullish about marketing analytics spending but appear to be failing to keep pace with their own projections, according to the latest installment of the CMO Survey [PDF] from Duke University’s Fuqua School of Business. Indeed, while CMOs expect to almost double the share of their budgets spent on marketing analytics over the next 3 years (from 6.4% to 11.7%), current levels of spending are actually down. Read the rest at MarketingCharts.