US CMOs remain bullish about marketing analytics spending but appear to be failing to keep pace with their own projections.
Archives for February 26, 2015
More than 7 in 10 agencies believe that online video advertising is either as effective or more effective than TV.
One-third of SBOs said new or existing clients engaged with them through their websites at least daily.
Just 30.8% of small-business owners (SBOs) in North America were satisfied with the volume of new clients they got online.