Turning 12 or 13 years old used to mean entering the “awkward years.” Now, it means entering the mobile world, based on Rocket Fuel polling conducted in December 2014. About three in 10 US parent internet users who had at least one child under 18 in the household planned to buy mobile phones for their children when they were 12 or 13 years old.
Notably, 13% of parents said they’d buy their children mobile phones at 10 or 11 years old—especially when they turned 10 and celebrated the big entry to double digits. Including the additional 5% of respondents who would be so kind as to purchase a mobile phone for their 8- and 9-year-olds, 33% intended to buy such devices for their children before they entered their teenage years, meaning it’s never too early for mobile phone makers to start pulling at parents’ wallets. Read the rest at eMarketer.