November 2014 polling by Millennial Media identified a couple shifts among mobile app developers and publishers as they looked toward the future.
For one, mobile app developers and publishers worldwide were changing mobile app monetization models. In-app advertising models grew in popularity between November 2013 and November 2014, from 73% to 82% of respondents. Meanwhile, developers and publishers had decreased usage of paid app downloads—a good thing considering US mobile users aren’t fans of paid-for apps. Instead, respondents were increasing their focus on a monetization model that focused on in-app purchases post-download. Read the rest at eMarketer.