Mobile app penetration is high in the US. Nearly 93% of US smartphone users and over 90% of tablet users will install at least one mobile app on such devices this year, eMarketer estimates. Based on data released in January 2015 by Localytics, smartphone and tablet users aren’t just installing apps—they’re actually using them, too.
The closed-loop app analytics and marketing platform reported that “apps are becoming a larger part of everyday life.” The average number of monthly app launches each month in 2014 was 10, compared with seven times each month in early 2012.
Localytics pointed to targeting push notifications via apps as one reason for the increase in usage, and also noted that app publishers were making changes in response to consumers’ needs. Read the rest at eMarketer.