Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Archives for February 23, 2015
B2B marketers from mid-size companies are focusing their attention and budgets more on customer acquisition than retention.
Customer satisfaction with almost all forms of traditional retail dropped, while satisfaction with online retailers improved.
Lego tops the list of the world’s most powerful brands.
80.1 million US consumers will pay for mobile apps at least once this year, representing only 33.3% of all mobile users.