Similarly, August 20014 polling by Kapost found that US B2B marketers turned to LinkedIn for marketing news far more frequently than other social media sites. Nearly half looked at LinkedIn “all the time” for marketing info, compared with 30.3% who said the same for Twitter and 15.8% for Facebook. Just 7.4% of B2B marketers never looked at LinkedIn for marketing news, the lowest response rate for that frequency and only one in the single digits.
eMarketer estimated in December 2014 that LinkedIn’s US ad revenues, which come via its Talent Solutions and Marketing Solutions—which include its new Direct Sponsored Content and Sponsored Updates programs—will climb 21.1% to $511.8 million in 2015. Mobile and Sponsored Update advertisements are driving the company’s ad revenue growth. The social network’s mobile ad revenues will undergo massive growth through 2016, the last year of our forecast, fueled by its successful mobile monetization and small revenue bases. By 2016, LinkedIn’s mobile ad earnings will reach $140.9 million, up from $103.1 million this year and compared with $48.8 million in 2014 and $5.4 million in 2013. Read the rest at eMarketer.