Market research firm MarketsandMarkets estimated that marketing automation software revenues worldwide would grow to $5.50 billion in 2019, up from $3.65 billion in 2014.
The benefits of using marketing automation are numerous. Chief among them are improved lead management in the form of scoring, nurturing and segmentation, as well as email and campaign management. Experts say mastering these functions through marketing automation will enhance efficiencies and help streamline the marketing and sales process. Ultimately, once marketing automation systems are implemented and integrated into CRM platforms, measureable results and granular insights about how to engage with prospects and customers follow. Read the rest at eMarketer.