US local ad spending via mobile is expected to soar more than 54% in 2015, from $4.27 billion to $6.58 billion.
Archives for February 20, 2015
US B2B marketers turned to LinkedIn for marketing news far more frequently than other social media sites.
Fully 94% of business-to-business (B2B) marketers in North America said they used LinkedIn to distribute content.
An overwhelming percentage of B2B marketers saw benefits from marketing automation in the area of improved lead management and lead nurturing.
Marketing automation software revenues worldwide would grow to $5.50 billion in 2019, up from $3.65 billion in 2014.