Archive for February 20, 2015
US Mobile Ad Spending, Local vs National, 2014-2019 [CHART]
US local ad spending via mobile is expected to soar more than 54% in 2015, from $4.27 billion to $6.58 billion.
Read MoreSocial Channels B2B Marketers Use For Professional News, August 2014 [CHART]
US B2B marketers turned to LinkedIn for marketing news far more frequently than other social media sites.
Read MoreBest Social Channels For Distributing B2B Content, August 2014 [TABLE]
Fully 94% of business-to-business (B2B) marketers in North America said they used LinkedIn to distribute content.
Read MoreBenefits Of Marketing Automation For B2B, March 2014 [CHART]
An overwhelming percentage of B2B marketers saw benefits from marketing automation in the area of improved lead management and lead nurturing.
Read MoreGlobal Marketing Automation Software Revenues, 2014 & 2019 [CHART]
Marketing automation software revenues worldwide would grow to $5.50 billion in 2019, up from $3.65 billion in 2014.
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