US mobile game revenues—including both downloads and in-app purchases—will grow 16.5% this year to reach $3.04 billion, according to new figures from eMarketer. By virtue of this growth, mobile games will account for 30.9% of the US mobile content market in 2015, up from 29.3% in 2014.
In-app purchases are driving increases in US mobile game revenues, due in part to growing popularity of freemium models among app developers. This year, in-app revenues for mobile games will total $1.82 billion, or 59.8% of all mobile game revenues, increasing to nearly $2 billion next year, when share of the mobile game market will be 60.1%. Read the rest at eMarketer.