Skip to content

Mobile App Use By Time Of Day, January 2015 [CHART]

Mobile App Use By Time Of Day, January 2015 [CHART]

US mobile application usage peaks at 8PM and drops sharply until roughly 4AM, reveals a Localytics study based on session use among more than 28,000 apps. That overall average masks significant differences when sorting by application type, though. Indeed, news, travel and weather apps experience peak usage in the morning hours (7-8AM), while business, finance and music apps show sustained use throughout the workday and evening, with no clear peaks. Somewhat unsurprisingly, it’s entertainment and social networking apps that experience peak use in the evening hours, with entertainment app use staying strong through the early morning hours. Source: Localytics

Read the rest at MarketingCharts.