Companies are forming strategic partnerships and alliances in order to access new opportunities and evolve. According to a December 2014 study by PricewaterhouseCoopers (PwC), 51% of CEOs worldwide planned to enter into new partnerships or alliances in the next 12 months.
When asked about industries (outside of their own) from which a significant competitor was emerging or could emerge, CEOs were most likely to cite technology (32%). It makes sense, then, that gaining access to new and emerging technologies was the No. 1 reason respondents collaborated in joint ventures, strategic alliances or informal collaborations, cited by 47%. Access to new customers tied technologies for first place, followed by new geographic markets. Read the rest at eMarketer.